According to the New York Times, McDonald’s is struggling with how to turn around an ongoing slump. Apparently they’ve tried everything: getting healthier, more exotic, cheaper, more expensive, more customized, and nothing is working. I just want to say I still love McDonald’s. As a lifelong customer, here’s what I recommend.
Get back to what you’re good at. You don’t have to compete with more “upscale” fast food chains like those you mention, most of which are not in my area anyway. McDonald’s is a treat, not a way of life. When I was a kid, my mom took us to McDonald’s on nights my father wouldn’t be home for dinner. Whoo hoo, Big Mac here we come! Onions and pickles were my first introduction to vegetables. Who needs it your way?
What’s better than a hamburger, fries and vanilla shake? I don’t care if it’s not a real milkshake…
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